Advertising has approached RFID features in creative way, effectively using them to build positive image of clients, to run and execute loyalty programs and prosales actions. By simply adding tags to loyal customer cards, the personalization of relationship between brand and customer has reached an unprecedented level. Customer is recognized just after entering the boutique (thanks to tag placed on card) and then, on the screens inside it, there are displayed commercials tailored to his shopping preferences.
Similar solutions ? display of persuasive communications related to clients? needs, is possible when any single item is picked from shelf. When customer is trying on pair of shoes, on screen there is displayed short movie, encouraging to choose and buy this brand.